Jeremy Nicholds

Jeremy is Chief Executive Officer of Judopay, a leading enabler of mobile web and app commerce – helping companies across multiple sectors to serve their customers with a better way to pay.

Jeremy was previously an independent advisor in the cards, payments and FinTech space, helping firms to bring new products and propositions to market and to successfully scale them. He was a NED of Vipera Plc – the AIM listed banking solutions provider, and Deputy Chairman for SafeCharge International – a leading edge payment solutions company also listed on the AIM exchange.

Jeremy was previously Executive Director, Mobile at Visa, where he drove mass market adoption of NFC mobile payments across multiple markets, and led the launch of compelling new propositions like Apple Pay, whilst also supporting bank programmes using Visa Cloud Based Payments. Prior to running mobile, Jeremy led Visa’s commercial and business development activities across Europe, working extensively with Europe’s major banks, top retailers and other partners to increase Visa card issuance, boost card acceptance, encourage technology rollouts such as contactless in order to grow volumes of transactions processed.

Prior to joining Visa in June 2006 he was SVP, Sales & Marketing at Mastercard responsible for all product marketing, retailer acceptance, and brand communications activity across their European footprint, as well as heading up key account management.

Before Mastercard – Jeremy headed up Natwest’s consumer card business, and prior to starting his career in cards he was responsible for overseeing brand development, advertising, PR, and sponsorship for the bank. Jeremy’s early career was in developing online information products for Reuters, and marketing insurance, savings and pensions products at Prudential.